Patented ALUXTRA®
Technology

The everyday essential that moves with you through any stage.

Meet ALUXTRA®

The patented shape-shifting wonder that goes from
nursing to not in a flash, and looks good doing it.

1. No more fiddling with clasps! ALUXTRA allows the cups move down and back up easily, no clasps needed. Perfect for quick access when you're feeding your little one.

2. This unique design gives amazing support and structure without a wire. You know how some bras just don't hold things right? Not these!

3. Uses a mix of flexible molds and 4-way stretchy lace. That's why they're so versatile. They move with you, not against you.

The Jill of All Trades

Hear from Mamas

★★★★★

I am a size 42G/42H bra and holy moly, this actually fits! I just finished two years of nursing my daughter and my boobs have been through a lot. I’ve been searching for an actually comfortable and supportive non-wire bra that fits my size. This is hands-down the winner.

Sarah R.
★★★★★

"Finally found a pull-aside bra that fits like a dream with lots of support for a big bust, but still lets me feel sexy."

Samantha B.
★★★★★

"This brand creating intimates for the mom who still wants to feel confident and sexy at the same time!!!"

Anquinette H.
★★★★★

"I love this bra. The pull-aside nursing access is much more convenient than the bras with the clip cups. But the best thing about it is it makes me feel beautiful again."

Erica L.
★★★★★

Love this beautiful bralette! - This bra is definitely my most precious nursing bra... I am currently pregnant and I love it because it makes me feel like my old self.

Cheryl H.
Our Location

Toronto Studio

100-130 Cawthra Ave
Mon-Thurs, 10am-5pm