Bust the Stigma
Bust the Stigma
A new era for women starts here.
Real Stories Behind the Posters.
From Our Fitting Room to the Streets of Toronto
From Our Fitting Room to the Streets of Toronto
We've supported thousands of women through motherhood, menopause, cancer, and beyond. Now, we're bringing their stories out of the fitting room — and onto city walls.
Shop the Look
- CBC Toronto
Made in Canada
Made in Canada
Join us in ending the lingerie industry's exploitation of body image, labor, and our planet.
Eco-Friendly & Sustainable Materials
We work directly with our suppliers to customize our fabrics from scratch to create high quality designs free from harmful chemicals that you'll love. We prioritize organic, recycled and natural textiles that won't mess with your hormones.
Ultra Stretchy Eco-Friendly Lace
We eliminated harsh chemicals and re-engineered recycled nylon to create our lace from scratch.
Experience ALUXTRA®
Experience ALUXTRA®
No Sagging. No Spilling. No Wires. Only Secure Patented Support and the Perfect Fit.
Every purchase supports community women's health initiatives like 'Bust the Stigma.'
Every purchase supports community women's health initiatives like 'Bust the Stigma.'
Join the movement to Destigmatize Our Bodies